Results & Case Studies

Outcomes That Demonstrate the Value of Intelligence.

The following case studies illustrate the impact of Pete Ward's consultancy on technology companies entering the UK policing market. Client identities are anonymised by agreement.

100%Client retention rateClients who engage Pete return for subsequent programmes
3×Average sales cycle reductionCompared to unassisted market entry attempts
15+Technology companies advisedAcross policing technology verticals

All case studies are anonymised to protect client confidentiality. Outcomes reflect the specific circumstances of each engagement and are not guaranteed.

12 months

Sales cycle reduced

Digital Evidence Management

Challenge

A technology provider with an established digital evidence management platform had been attempting to enter the UK policing market for over two years without success. Despite a strong product, they were engaging the wrong stakeholders and misunderstanding the procurement framework.

Approach

Pete conducted a full landscape assessment, identified the correct procurement route via an existing national framework, and mapped the decision-making hierarchy within three target forces. He facilitated introductions to the relevant technology leads and prepared the client for those conversations.

Outcome

The client secured their first active procurement conversation within three months of engagement. A contract was awarded within twelve months — compared to an estimated further eighteen months on their original trajectory.

Procurement StrategyStakeholder MappingFramework Navigation
6 Forces

Simultaneous pipeline opened

Operational Technology

Challenge

A technology company had successfully sold into one police force through a personal contact, but had no strategy for scaling that success across the wider market. They lacked the intelligence to identify which forces were most likely to be receptive, and had no understanding of how to replicate the initial sale.

Approach

Pete analysed the client's existing contract and identified the characteristics that made that force a good fit. He then mapped the wider market to identify six forces with similar profiles, priorities, and budget cycles — and developed a coordinated engagement strategy for each.

Outcome

Within a single financial year, the client had opened active procurement conversations with all six target forces. Three progressed to formal tender stage within eighteen months.

Market IntelligenceEngagement StrategyPipeline Development
9 months

First contract secured

Data & Analytics

Challenge

A data analytics company with no prior public sector experience wanted to enter the UK policing market. They had a compelling product but no understanding of the market, no relevant relationships, and no knowledge of the legislative environment their technology would need to operate within.

Approach

Pete provided a comprehensive market entry programme: landscape intelligence, legislative briefing, procurement strategy, and stakeholder engagement. He worked with the client to develop their compliance narrative and positioned them credibly within the policing technology community.

Outcome

The client secured their first UK policing contract within nine months of initial engagement — from zero market presence to signed agreement. The contract provided a reference site that subsequently accelerated conversations with four additional forces.

Market EntryLegislative ComplianceFull Programme

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Pete Ward

Strategic intelligence for technology companies entering the UK policing market.

UK Policing Consultancy

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