Sales cycle reduced
Challenge
A technology provider with an established digital evidence management platform had been attempting to enter the UK policing market for over two years without success. Despite a strong product, they were engaging the wrong stakeholders and misunderstanding the procurement framework.
Approach
Pete conducted a full landscape assessment, identified the correct procurement route via an existing national framework, and mapped the decision-making hierarchy within three target forces. He facilitated introductions to the relevant technology leads and prepared the client for those conversations.
Outcome
The client secured their first active procurement conversation within three months of engagement. A contract was awarded within twelve months — compared to an estimated further eighteen months on their original trajectory.